Done-for-you Facebook & Instagram ads · Since 2013
Meta ads, run by someone who spends his own money on them.
I run paid ads for my own brands every day. Then I run them for a small number of clients the same way: built to scale, built to stay profitable.
On the call I review your ad account and site live, and tell you what I'd change.
The ledger
Results, line by line.
Client names stay private, so these are described by niche. Every number comes from the ad account or the store dashboard, and the screenshots are further down.
Biggest single day
In sales in one day, during the $1.8M month.
A client day in March 2023, driven by paid ads with email and SMS follow-up. The traffic came in fast, and the funnel held up.
- Orders
- 4,776
- Sessions
- 62,064
- Month total
- $1.83M
| Result | What happened | Niche | Window |
|---|---|---|---|
| $3,043,285 | Sweepstakes sales for one brand All hands on deck through rising ad costs and ad rejections. | Sweepstakes | Aug 15–Dec 9, 2023 |
| $1,832,455 | Revenue in a single month 40,300 orders. Digital products with healthy margins. Peak day hit $229,046. | Sweepstakes | Mar 2023 |
| $195,356 | Sales in one day at 8.1x ROAS $24,177 in ad spend, 2,065 purchases, $9.96 cost per purchase. | Meta ads | 1 day |
| $959,915 | Revenue for a brand I started from scratch 21,001 orders, no outside funding. Sales grew 682% year over year. | Own brand | Jan 2024–Oct 2025 |
| $1,500,000 | 21,000+ orders from Facebook and Instagram only Our own ecommerce store. | Ecommerce | Lifetime |
| 6.0x ROAS | $17,963 in spend returned $107,903 13 campaigns in one month. The best returned 39x on its spend. | Meta ads | Nov 2023 |
| 6,782 | Sales calls booked from one workshop funnel Facebook was the only paid traffic source. | Lead gen | 12 months |
| 1,594 | Booked sales calls in one month One simple workshop funnel. Cost per booked call ran $50–$180. | Lead gen | Mar 31–Apr 29, 2022 |
| $100K/mo | New monthly revenue after adding a sweepstakes A truck parts and accessories company. | Sweepstakes | Monthly |
| $100K/mo | From an $8K coaching program | Lead gen | Monthly |
| $84K → $286K | Best single campaign, spend to revenue Store went from struggling to profitable in 5 days, then to $5K a day at ~40% margins. | Ecommerce | One campaign |
| 5x ROAS | Jewelry store reached $1,000/day in revenue Dynamic retargeting lifted results 75%. Best ad: $99 in, $900+ out. | Ecommerce | 3 months |
| +$300K | Extra revenue from advice on one free strategy call Ashish put the plan from his call to work. | Strategy call | One call |
These are standout results, not typical ones. Your results depend on your offer, margins, budget and market.
Receipts
Straight from the dashboards.
Screenshots from Shopify, Meta Ads Manager and attribution tools. Client details are cropped out for privacy.
Who you'll work with
"I've run paid ads since 2013. I've managed $300K to $600K a month in spend for top sweepstakes brands, and I built my own brand from zero to nearly $1M in sales with the same systems. When you work with me, you get me, not a junior account manager."
Nick Guadagnano · Founder, Tallahassee, FL
Why work with me
Most agencies have never paid an ad bill.
Hiring an agency usually ends in disappointment: junior media buyers, slow reporting, and a team focused on the next sale instead of your account.
I run my own brands
I spend my own money on Meta ads every month. I know what a bad week feels like, and I manage your budget like it's mine.
13+ years, every niche
Ecommerce, sweepstakes, coaching, courses and service businesses, from brand new accounts to $600,000 a month in spend.
Clients stay for years
If I don't get you results, you can't afford to keep working with me. That's why most clients stay long after the first quarter.
Who it's for
Two kinds of businesses.
I keep the client list small so every account gets my direct attention. These are the businesses I get the best results for.
Brands that sell online
Stores, subscription and membership brands, and giveaway brands that want more orders at a profitable cost.
- Lower cost per purchase and higher ROAS
- Bigger average order value
- Sweepstakes promotions that bring in new buyers
- Email and SMS follow-up that turns clicks into sales
Businesses that sell on calls
Coaches, consultants and service companies that need a steady calendar of qualified sales calls.
- Simple workshop and application funnels
- Predictable cost per booked call
- Lead quality your sales team will notice
- Volume you can scale up or hold steady
What's included
We run the ads. All of it.
You focus on the business. We handle the work that goes into a profitable ad account.
Campaign strategy and build
Account structure, audiences and offers built around your goals.
Ad copy and creative
Hooks, copy and creative direction that stop the scroll and sell.
Daily optimization
Budgets, bids and creative managed every day, not once a week.
Scaling plan
Clear rules for when to push spend and when to hold.
Email and SMS follow-up
Guidance to get more out of every lead and buyer the ads bring in.
Plain-English reporting
What you spent, what you made, and what we're doing next.
How it works
From first call to launch.
Most clients see movement within the first few days of launch.
Book your audit call
We review your ad account and website live. You'll leave with useful ideas even if we never work together.
Get a 90-day plan
I map out a launch plan built backward from your goals, using your past data and a full account audit.
Launch and scale
We launch, optimize daily, and scale what works, with regular reports so you always know where things stand.
From clients
In their words.
Business owners who have worked with Nick over the years.
"I would highly recommend this agency if you are looking to build an online business that will last. They have been a huge help in building my business, which has generated almost half a million in sales using only Facebook ads."
"We were able to scale up to $15,000/day using Nick's marketing systems."
"Nick and his team helped us scale to 50+ booked sales appointments per day."
"Optimize2X helped us scale multiple clients to $100K/Month."
Limited client spots
Let's look at your ad account together.
Book a free 30-minute call. I'll audit your ads and site live and show you exactly where the money is.